Notice how each iterative cycle measurably improves the product. The essence of 3 cycle project review is to divide the time available to deliver a project, or presentation, into 3 time periods, where each period contains a complete cycle where ideas are gathered (G), then consolidated into a concept (C), and finally implemented (I). First cycle drafts plan, second cycle refines, and final cycle optimises, in three repeating loops. Within the time available.
"digital-age arts of speed and constant experimentation — and in skills like A/B testing, rapid prototyping and data-driven decision making, the bread and butter of Silicon Valley"
"emphasis is on making things rather than planning"
both quotes above from M.B.A. Programs Start to Follow Silicon Valley Into the Data Age (NYTimes)
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